South Bank 25th Anniversary Celebrations

South Bank is known as one of Brisbane’s most iconic dining, leisure and cultural precincts.  In 2017, South Bank celebrated its 25th birthday and Lingo PR & Digital was engaged to assist with the delivery of this milestone.

South Bank is known as one of Brisbane’s most iconic dining, leisure and cultural precincts.  In 2017, South Bank celebrated its 25th birthday and Lingo PR & Digital was engaged to assist with the delivery of this milestone.

Focusing on South Bank’s Picnic In The Parklands celebrations on Sunday 8 October 2017, we provided the following deliverables:

  • Secure significant media coverage announcing Southbank’s 25th Anniversary celebrations; positioning Southbank as an ideal place to relax and unwind
  • Provide on- site media management assistance on the day
  • Provide on-site stage management assistance on the day
  • Contribute to briefings for MPs and dignitaries attending at the event

Project Outcomes  

  • 140 media clips were secured for Southbank’s 25th birthday celebrations with a combined audience reach of 970,000
  • The increased media interest in the event as a result of this campaign is reflected in the extensive media coverage leading up to and following the anniversary which included a three-page commemorative spread in Q Weekend Magazine (The Courier Mail)
  • ASR value of $230,882
  • 8 attending news crews and media outlets on the day

*Photography credit: Fullframe Photography and Brisbane Marketing