Parks Alive 2018

Lingo PR & Digital was engaged by Brisbane Marketing to assist with the delivery of the 2018 Parks Alive event, held at Roma St Parklands.

Lingo PR & Digital was engaged by Brisbane Marketing to assist with the delivery of the 2018 Parks Alive event, held at Roma St Parklands on Saturday 4 and Sunday 5 August.

Key Deliverables:

  • Secured positive public relations in the lead up to the event
  • Pre-event editorial photo shoot
  • Social media influencers promotional campaign
  • Onsite media management

Project Outcomes:

  • Secured $296,202 ASR Value for the two day project
  • Combined audience of 1,528,937
  • 26 social media influencer mentions
  • 1 onsite radio ob and 2 television news crosses