Lingo PR & Digital was engaged by Brisbane Marketing to assist with the delivery of the 2018 Parks Alive event, held at Roma St Parklands on Saturday 4 and Sunday 5 August.
Key Deliverables:
- Secured positive public relations in the lead up to the event
- Pre-event editorial photo shoot
- Social media influencers promotional campaign
- Onsite media management
Project Outcomes:
- Secured $296,202 ASR Value for the two day project
- Combined audience of 1,528,937
- 26 social media influencer mentions
- 1 onsite radio ob and 2 television news crosses