With over 50 of Australia’s best home, health and lifestyle brands in one destination, Homeworld Helensvale is the Gold Coasts’ largest lifestyle and homemaker centre. Lingo PR & Digital has been working with Homeworld Helensvale since 2015 to deliver a range of marketing and public relations activities.

Lingo PR & Digital now manages the marketing and PR for Homeworld Helensvale and its associated precincts The Dining Quarter and GC North Medical Hub.

Ongoing deliverables include:

• Creation and costing of an annual marketing and PR plan for the Centre
• Daily liaison with retailers
• Marketing support for retailer initiatives
• Public relations and editorial pitching
• Social media management
• Website design and management
• Production of two lifestyle magazines per year called “Homeworld Magazine”
• Monthly reporting

Outcomes since our appointment include:

• Growing the social media following from 0 to over 8,000 followers
• Growing the Centre’s email database from 1,200 to 8,400 + subscribers
• Securing regular state and local PR coverage
• Regular media coverage with The Courier Mail, Gold Coast Bulletin and in industry publications such as Inside Retail and Gold Coast Business News.