James Lane

James Lane is one of Australia’s most exciting furniture brands, offering the very best in contemporary furniture at affordable prices. We have consulted to James Lane since 2016.

James Lane is one of Australia’s most exciting furniture brands, offering the very best in contemporary furniture at affordable prices. We have consulted to James Lane since 2016.

Project Deliverables

To position James Lane as a high-quality furniture store that provides designer-inspired pieces at accessible prices across Australia

  • Generate positive media coverage
  • Media monitoring
  • Video campaign and TVC production
  • Media buying and placements
  • Graphic design
  • Produce social media content to elevate the brand’s online image
  • Paid digital advertising management
  • E-commerce channel development
  • Social influencer engagement
  • Radio production

Project Outcomes 

  • We secured several high-profile coverage including the Australian Financial Review, Real Living, Australian House and Garden, Homes Plus Magazine, Better Homes and Gardens, Adore Magazine, Domain, The Courier Mail, Sydney Morning Herald, The Daily Telegraph, News.com.au, The Age, OK Magazine, Grand Designs Australia as well as a range of regional publications.
  • Over $3.26 million in ASR coverage since October 2016 ($895,199 for the 1819FY)