Situated 100kms south east of Melbourne, Baw Baw Shire Council lies in rural Gippsland and is famous for its spectacular rolling landscapes, historical towns and hamlets, and some of the richest farming land in the region. It covers 4,000 square kilometres and is home to over 45,000 people.

In 2014, Lingo PR & Digital was engaged to develop a tourism strategy for Baw Baw Shire Council. Following this, we were also engaged to produce the region’s official Visitor Guide.

Project Deliverables

• Stakeholder and operator consultation
• Develop key messages that will provide clear and concise information to visitors of the community
• Market surveys and research to ensure accurate and informative information
• Establishment of Tier 1 and Tier 2 tourism experiences
• Draft marketing plan and budget

Project Outcomes 

Lingo PR & Digital successfully completed:

• Creation of branding guidelines
• Design of a new tourism brand
• The copy, storyboard, image sourcing and design for the 2014 Visitor Guide