Baw Baw Shire Council - Lingo PR Brisbane | Public Relations & Digital
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Baw Baw Shire Council

Marketing Agency Brisbane
Branding, Strategy & Product Development
branding, graphic design, tourism and events, tourism development plan
About This Project

In 2014, Lingo PR  developed a 158-page tourism development strategy for Baw Baw Shire. Following this, we were also engaged to produce the region’s official Visitor Guide.


Key Deliverables
  • Stakeholder and operator consultation
  • Market survey and research
  • Establishment of Tier 1 and Tier 2 tourism experiences
  • Draft marketing plan and budget
  • Draft creative messaging and concepts
  • Design of a new tourism brand
  • Creation of branding guidelines
  • Copy, storyboard, image sourcing and design for the 2014 Visitor Guide