James Lane Expands In Queensland

One of Australia’s fastest growing interiors brands has arrived at the Sunshine Coast with James Lane to officially unveil their Maroochydore showroom this weekend.

Located in the Maroochydore Homemaker Centre, the James Lane showroom is one of 30 showrooms now open in Australia signaling the brand’s aggressive entry into the large format retail space.  

General Manager John Baguley advised strong demand and a niche in the market was paving the way for the brand’s rapid expansion.

Said John, “Our aim is to offer high quality designer inspired pieces at prices that are accessible for all.

“We launched the James Lane brand in Australia mid 2016 and now have 30 showrooms located across Queensland, New South Wales, South Australia and ACT.

 “The timing has been right for us.  Consumers are looking for on trend furniture pieces that look great that they can actually afford and there is a real gap at the moment in the Australian market for that type of offering.”

John advised flexible shopping experiences were a driving factor behind the James Lane brand.

“James Lane offers a bricks and clicks retail model.  

“Consumers can pop into a showroom to speak with an interiors expert and see and touch our products or they can shop online from the convenience of their own home.”

The James Lane product range includes living, dining, outdoor and bedroom furniture pieces as well as mattresses, home decor, artwork and rugs. 

The Maroochydore showroom at 11 – 55 Maroochy Boulevard will open this weekend with a Grand Opening Sale.  The store will trade 7 days a week.  

For more information or to browse their furniture range visit www.jameslane.com.au.