With over 40 speciality stores including Woolworths and Aldi, Marketplace Warner provides a one-stop convenient shopping experience. In 2014, Lingo PR & Digital was contracted to unveil the new Market Place Warner development in Brisbane.

We were tasked with preparing a public relations strategy that ensured the new development was viewed positively by all relevant stakeholders and media, ensuring the right messages were delivered to the public.

Project Deliverables

• To create excitement surrounding the marketplace, we developed and implemented a public relations campaigns targeting news, lifestyle, property, television, print and radio
• PR liaison with local suburban papers
• PR liaison with state-based property publications
• PR liaison with Brisbane based media outlets
• Liaison with the contracted event manager to promote the properties official launch event

Project Outcomes 

• Secured high-profile coverage with Channel 9 News and The Courier Mail
• Secured mentions in the local suburban newspapers and the Retail Biz website