Mt Baw Baw boasts over 35 hectares of downhill terrain, seven lifts, three terrain parks, 10km of cross country ski trails and three dedicated snow play areas.
Lingo PR & Digital was the contracted PR resource for Mt Baw Baw Alpine Resort between 2006 and 2009.
KEY DELIVERABLES
- Coordinate and manage professional photography shoots and maintain the resort image library
- Rebrand the resort and implement a new look website
- Development of a new look resort guide and trail map
- Promotion of both white and green season
- Develop a rolling communications chart and plan scheduled editorial and media pitches
- Provide reactionary press liaison as required (including handling media enquiries and scheduling staff interviews and statements)
- Coordination of onsite OBs (with radio stations and Channel 7’s Sunrise)
- Daily liaison with Ski Vic’s appointed snow reporter
- Brokering of local media partnerships and promotions
- Media monitoring
Photography credit: James Lauritz
