Mt Baw Baw boasts over 35 hectares of downhill terrain, seven lifts, three terrain parks, 10km of cross country ski trails and three dedicated snow play areas.

Lingo PR & Digital was the contracted PR resource for Mt Baw Baw Alpine Resort between 2006 and 2009.

KEY DELIVERABLES

• Coordinate and manage professional photography shoots and maintain the resort image library
• Rebrand the resort and implement a new look website
• Development of a new look resort guide and trail map
• Promotion of both white and green season
• Develop a rolling communications chart and plan scheduled editorial and media pitches
• Provide reactionary press liaison as required (including handling media enquiries and scheduling staff interviews and statements)
• Coordination of onsite OBs (with radio stations and Channel 7’s Sunrise)
• Daily liaison with Ski Vic’s appointed snow reporter
• Brokering of local media partnerships and promotions
• Media monitoring

Photography credit: James Lauritz