In 2017 and 2018, Lingo PR successfully delivered both the Australia Day and the Queensland Day program for the Queensland Department of Premier and Cabinet.
Key deliverables included:
- Concerted state and regional PR activity
- Creative direction of the Australia Day QLD 2017 video
- Talent contracting and briefing
- Social media strategy, content creation and paid advertising management
Program Outcomes:
- $2,601,812 in ASR value
- Australia Day social media users reached of 607,439
- National live crosses and broadcasts with Channel 7 Sunrise in 2017 and again 2018
- Live cross with The Project in 2017
- 418 clips and a combined audience reach of 9,069,560