The Good Guys is one of Australia’s leading consumer household appliance retailers, dedicated to delivering quality products at competitive prices. The company operates 97 stores across Australia and New Zealand.

Lingo PR & Digital consulted to The Good Guys for 6 years (from 2008 – 2014).  This contract saw us work on some fantastic projects including The Good Guys Local Giving Program, local area marketing projects, e-recycling programs and the brand’s partnership with Jamie’s Ministry of Food.

Project Deliverables

• Consulted as The Good Guys PR Resource for all QLD and NSW regional stores.
• Developed an annual integrated regional PR campaign for each The Good Guys store in regional Queensland, NSW and ACT.
• Worked with store owners and their not for profit partners to develop community events, initiatives and donation opportunities.
• Pitched cause program and product placements to relevant media outlets
• Attended an annual strategic meeting with each Joint Venture owner

Project Outcomes 

• Instrumental in sourcing a location for the first ever Jamie’s Ministry of Food location in Australia.
• Annual national media coverage was secured in each state in excess of $800,000 per year of our contract.
• Secured ongoing annual PR for a host of local giving and retail related programs.
• Sourced, brokered and managed all local community partnerships.