Australia Day QLD 2017 and 2018

In 2017 and 2018, Lingo PR successfully delivered both the Australia Day and the Queensland Day program for the Queensland Department of Premier and Cabinet.

In 2017 and 2018, Lingo PR successfully delivered both the Australia Day and the Queensland Day program for the Queensland Department of Premier and Cabinet.

Key deliverables included:

  • Concerted state and regional PR activity
  • Creative direction of the Australia Day QLD 2017 video
  • Talent contracting and briefing
  • Social media strategy, content creation and paid advertising management

Program Outcomes:

  • $2,601,812 in ASR value
  • Australia Day social media users reached of 607,439
  • National live crosses and broadcasts with Channel 7 Sunrise in 2017 and again 2018
  • Live cross with The Project in 2017
  • 418 clips and a combined audience reach of 9,069,560