White Ribbon Day is the United Nations International Day for the Elimination of Violence Against Women. It is the largest effort in the world of men working to end men’s violence against women and it is held on 25 November every year.
It is the day when men across Queensland, Australia and the globe unite internationally to publicly say ‘no’ to violence against women and girls.
The Queensland White Ribbon Day Campaign was at the time coordinated by Australia’s CEO Challenge, a recognised charity that works with corporate Australia and the violence prevention sector to create and sustain a world free from domestic and family violence—where homes and workplaces are places of safety and care.
- Working with QLD police and other stakeholders to roll out White Ribbon stickers program and publically launch the initiative with a group media call
- Creation and distribution of regional specific media packs outlining Ambassadors and events within the region
- Negotiation with key regional media to see White Ribbon Day feature editorial and coverage
- Negotiation with metro newsrooms to see news anchors wear White Ribbons on camera
- Public relations activity to encourage regional community groups to register their events on the state website
- Consultation with selected regional community groups to profile their events to local media
- Supply of suggested social posts based around community events and key PR messaging to Australia’s CEO Challenge social moderator
- Securing and scheduling of media interviews for key 2010 speaker, Michael Kaufmann
- 2011 campaign coverage achieved – $1 080 676 in publicity value
- 2010 campaign coverage achieved – $2 979 292 in publicity value