The Good Guys - Lingo PR Brisbane | Public Relations & Digital
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The Good Guys

Public Relations Brisbane
Public Relations
public relations brisbane
About This Project

The Good Guys is one of Australia’s leading consumer household appliance retailers, dedicated to delivering quality products at competitive prices. The company operates 97 stores across Australia and New Zealand.


We consulted to The Good Guys for 6 years (from 2008 – 2014).  A contract which saw us work on some fantastic projects including The Good Guys Local Giving Program, local area marketing projects, e-recycling programs and the brand’s partnership wtih Jamie’s Ministry of Food.



Key Deliverables
  • Consulted as The Good Guys PR Resource for all QLD and NSW regional stores
  • Rolled out regional PR for The Good Guys’ partnership with Jamie’s Ministry of Food Australia
  • Worked with store owners and their not for profit partners to develop community events, initiatives and donation opportunities
  • Secured PR for a host of local giving and retail related programs
  • Annual PR coverage exceeded $600,000 in each year of our contract
  • Managed local giving program partnerships and not for profit projects