Over the last year or so you may have heard of the term blogging, which is now considered one of the most popular social media platforms for businesses and individuals.
But for those a bit behind the times a blog, put simply, is an online forum that serves as a publicly accessible personal journal. Blogs are generally updated regularly, often daily or weekly, and usually reflect the personality of the author.
Most businesses usually want PR for two main reasons – to increase awareness and credibility. And an easy way to achieve this is through blogging!
Outlined below are easy ways that blogging can benefit your business:
Wider Audience Reach
Blogs are a great way to reach larger audiences and generate traffic to your business website because they are easily shared via social media platforms and online forums.
They also help your business connect with media and customers alike. It’s another tool, which can help your audience learn more about your business.
Transparency
Blogs allow businesses to connect with audiences on a personal level and respond to queries in real time. You are in control of your blog and can publish content whenever you see fit. Which means you don’t have to wait for approvals from anyone, in particular the media.
Customer Service
Business blogs are now becoming be a source of guidance and assistance for customers. Previously business have included a “Frequently Asked Questions” page on their website where customers could find information on a particular issue instead of contacting the business directly. But nowadays a customer will look to your blog!
REMEMBER though your blog content should be informative and relevant to your business, products or services. You should never just post a blog for no reason!
